Evaluation Q2. How effective is the combination of your main product and ancillary texts?

Having a brand identity when creating multiple media products is very important because it allows the audience to recognise that this is who they are and what they are about, alomost like first impressions if you do not know them,you find out all you need to know, but also I strongly feel the way you identify a band clearly communicates the genre and appeals to the correct target audience.

We have created a "brand identity" by using the same colour scheme throughout the digipack and digipack advert, also including the repetition of the artist name which is written in a large and and bold font so it can be easily acknowledged and recognised. Roger was the solo artisit who we were promoting in this video and therefore both the video and the digipak feature close up shots of his face so the audience would come to recognise him (from our research we found artisits such as Example and Kayne West did this successfully).

Within the music video we have used the same background, clothing and colour filter over Roger's scene so that people know that this is the artist, to make him the only person that is singing the lyrics to ensure that the audience know he is the artist and this is the person's album you are going to purchase. I feel that also in the digipack advert using a playing card (a motif from the music video) can relate back to the song and make the audience feel that they are in almost a type of community, and know that this song has a relation to all the other songs, which may lead them to buy the whole album as they may feel interested in the songs on the rest of the album. This "brand identity" brings together the whole media product, so people do not become confused and will lead them to recognise the artist for future events.

The style of the video and digipak was that of an urban contemporary artist, which would successfully fit in with similar artists in this genre.