Camden Market

This week we travelled to Camden Market to capture the different varieties of people from different background to use in our film. We filmed what we thought was needed,walking around the shops and stools and we also captured some people scrolling up and down then, all to be edited and played around with. Finally on the way back from this trip i filmed on the bus on the upper deck watching the bus going past all the houses on the side of the road which could be slotted in near the start of the music video.

Props List

Intertexuality in music videos



In music video dancing

Intertexuality in media terms is using someone else's idea that they have used and to then interpretate it into there idea. A example of this is " Taylor Swift - Love Story " as it has refrence to the well known shakespeare play "Romeo & Juiliet". The music video avoids things that make it look too modern, but definatly keeps the theme of a young coupkle who cannot be together and she in this video singer of from a castle. They then soon after meet in the woods and kiss, which is identicle as the well known play. Also Taylor Swift actually brings up the play in her lyrics are states " That you were Romero, you were throwing pebbles, And my daddy said stay away from juilet" and again in the next verse "Romeo take me somewhere we can be alone" This shows that this song is based souly on the story of Romeo & Juilet .
Our influence for our music video is the film Alic in wonderland as one of the lyrics in the song says "Do we chase the rabbit into wonderland" so we may use this as a running theme, in terms of costume and make up for example.

Primary Audience Research: Questionnaires

Music video questionnaire. Please tick correct anwser.

1.  What type of music videos do you like to watch?

- RAP

- CLASSICAL

- ROCK

- POP

- HIP-HOP

- OTHER

2. Why does this type of music video interest you the most?

3. When viewing a music video, what do you find most appealing?

- NUDITY

- GLAMOUR

- SPECIAL EFFECTS / STUNTS

- INTERESTING STORYLINE

- ARTIST RECOGNITION

- OTHER

4. As media studies students we are currently working on creating a music video, our genre for the video is urban pop, what is your opinion on this genre type?

5. What do you think makes a bad urban pop music video ?

6. What do you think makes a good urban pop music video?

7. Would you give any suggestions to us as to what we should/nt involve in our music video?

Thank you for your time filling out this questionnaire.

Laura Mulvey's Theory

This theory is all about visual pleasure and

Andrew Goodwin Theory

Andrew Goodwin theory identifies six key features in a music video.

The first key feature is the relationship between the visuals and the lyrics of the song as the visuals illustate, amplyfies or contracdicts the lyrics. An example of this could be if there was a lyric " walk my down the road" and as viewers we visually see someone walk a dog down a road, that would be a example of the video illustrating lyrics relating to visuals.

The second key feature is the relationship between the music and the visuals. An example of this is a music video that i have viewed recently where throughtout the whole song it represents the same setting which is outdoors in a forest. This setting including the sun and trees links to nature, simbolising a natural voice of the artist (Ben Howard). Here is a link of the music video which is from Youtube.com  

Our genre related style is urban pop using Andrew Goodwin's theory signifies using body language and popular inconography in the music video. The costume design is normal and is like what eveeyone else would wear in everyday society which relates to the pop genre.


The fourth key feature set by Goodwin are the close ups of the artist "Example" to publish his face clearly to everyone who is watching this music video. It involves a convention of a whole scene dedicated just to "example" dancing, singing and to gain the artist himself publicity they require to sell themselves.

This main feature is voyeurism is used to raise the music videos attractiveness. An example of this in a music video is a song by "Benny Benassi - Satisfaction" which  through the whole duration of the video is entirly focused on the iconography of 'sexy' which is big boob, tight fit clothing and perfect body type and skin complextion. LINK NEEDED
This final feature is based on intertextuality which "example" incorporates in this song which we are using in our media studies video. He has used the film "Alice in wonderland". The quote within his lyrics are "Did we take it too far, take it too far? Did we chase the rabbit into wonderland?". Not only does he say it in the song but the relationship with this well known film is visually incorporated within the music video as quite fun and free. By using this line is this song represents a sense that did we as young people take it too far to end up in a interesting, yet quite feared and daunting place to be.

Main categories of music videos

Narrative Based

A narrative based music video contains mostly footage that attempts to tell a story through the moving image which involves actors normally replacing the singers of the song. The narative based music videos can either follow the story of the song with the lyrics or something completly different normally realting a film or programme. An example of a narative based music video that tells a story with literal relation between the lyrics is "The Script - Nothing"as we follow there journey through as the a night to the pub, we realise that as the singer is visually saying the lyrics "They say a few drinks we help me to forget her" as he is about to drink alcohol. 
Performance Based
These types of music videos is where the perform throughout the majority of the duration of the music video. the location and camera shots are vital to keep the viewer attracted. An example of this is a song by "example - change the way you kiss me" as he is performing in a venue to a large group of people. The camera changes and cuts between the artist and the audience representing a lively group of people which makes us thing that us as viewer could be where they are and we want to be a part of it.
Concept Based
This type of music video contains footage that tries to tell a story by just using image. An example for this type is "Lady GaGa - Bad Romance" as there is a lot of quite weird things going on and tells a story about her and she is trying to make a statement.

Desription of target audience

The age we expect our audience to be within are the ranges of 12-25 as the song is about a young genration of people which spreads across teenages and young adults. This song is very modern and uses recent topics within the lyrics and the pace of the song is fast and ubeat which can be linked with younger people. Also as the artist "Example" raps within the majority of his songs as well as singer, i feel that this type of genre of music is aimed at the ages between 12-25.

The genre of the target audience i feel would be a mix of females and males as it does not specify a group in society and in the original music video there is a variety of girls and boys in it. Personally i feel that the target audience is aimed at all sexualities and all types of people whatever background you come from,music you are into and instead of specifing a target audiene,it groups all ages of the younger genreation so they feel a part of a community when relating to "Example".

the television shows that the audience would propbably watch is popular shows such "X factor" and would very watch humourous programmes such as the "Inbetweeners"and television shows such as those types as they are well known and involve a sense of community, if everyone else is watching these programmes, being young, you want to fit in and be "normal" so you watch them.

Focus Group

This focus group was to help us prepare for the making of our music video.