Evaluation Q2. How effective is the combination of your main product and ancillary texts?

Having a brand identity when creating multiple media products is very important because it allows the audience to recognise that this is who they are and what they are about, alomost like first impressions if you do not know them,you find out all you need to know, but also I strongly feel the way you identify a band clearly communicates the genre and appeals to the correct target audience.

We have created a "brand identity" by using the same colour scheme throughout the digipack and digipack advert, also including the repetition of the artist name which is written in a large and and bold font so it can be easily acknowledged and recognised. Roger was the solo artisit who we were promoting in this video and therefore both the video and the digipak feature close up shots of his face so the audience would come to recognise him (from our research we found artisits such as Example and Kayne West did this successfully).

Within the music video we have used the same background, clothing and colour filter over Roger's scene so that people know that this is the artist, to make him the only person that is singing the lyrics to ensure that the audience know he is the artist and this is the person's album you are going to purchase. I feel that also in the digipack advert using a playing card (a motif from the music video) can relate back to the song and make the audience feel that they are in almost a type of community, and know that this song has a relation to all the other songs, which may lead them to buy the whole album as they may feel interested in the songs on the rest of the album. This "brand identity" brings together the whole media product, so people do not become confused and will lead them to recognise the artist for future events.

The style of the video and digipak was that of an urban contemporary artist, which would successfully fit in with similar artists in this genre.

Digipak Advert

This digipak advert was created on photoshop layering three photos that have a lot of meaning to the album itself. The colours of font are in red and whote which both contrast against the dark background. We have also incorperated the facebook logo to relate to a young audience and older audience, to show that this album is up to date with the modern day society. Also the HMV logo show where you find the album and the shop you need to go to to get this particular album.

The image of Roger is clearly postioned in the centre of the frame to capture the viewers eye, and to let them know who is the artist, plus on the front cover of the album he is looking away from the viewer, yet we wanted the advert to capture the audiences attention using eye contact and interesting and exciting images that reflect the album.

Digipak

The front cover of our digipak consists of Roger on the right of the frame in black and white, which represents a dramatic and bold character, also following along with out music video theme of Roger being without colour and alice is. This shows a clear definition between the two characters and symbolises Roger as a more serious character. The bold white font on the front cover stands out due to the contrast between the dark and prominent background.  The silhouette represents a bold relationship about Roger's personality.

The inside front cover of Lucy and Roger in a half and half portrait shows the strong relationship between the two. The layered photographs show an interesting and exciting profile image, which again can successfully attract a target audience.   through our research we acknowledged that no other pop artist is doing something like this, so we can show our originality.

The flip out cover where the CD's are going to be consist three splits of one photograph of a forest with Alice towards the frame. This compostion suggests a sense of movement as you suspect her to be in the centre. The quote in the bottom left corner represents a powerful message that will hopefully reach out to our young target audience. The switch betwwen Alice being in colour is the oppisite of Roger to not get them confused with eachother and to show that they are seperate and there is only one artist, and that is Roger.

Focus Group

This is our focus group involving a number of questions about our music video.

Playing Cards

This is a screen shot of my friend Tom shuffling playing around with cards. We have used this as a intertexual reference to Alice in Wonderland, also relating to a younger audience as a "magical" scene, but also can relate to a older audience as it shows trickery and they will see the intertexual link between the cards and the film. We finally put a black and white filter over the clip to make it more dramatic and exciting. The contrast between the dark background and the bright arm makes the arm prominent and makes it stands out and appeal to the viewer.

Glitter Shots

This screen shots shows glitter being placed on the cards. This can relate to a younger audience due to it being glitter and can been seen to relate to fun and being pretty, yet it can also be seen as a drug (cocaine) showing cutting it up into lines. Also the use of playing cards relates to the theme of Alice in wonderland.

Here we have Lucy approaching the playing card with glitter on it. We wanted the viewer to think that Lucy is going to be involved in some kind of drug related active. We used a bloom filter to enhance the colour in the background and make the viewer feel involved in this activity. Also this shot has been cut up between other shots to build up suspense and to keep the audience guessing as to what is going to happen next.

This last screen shot portrays her blowing the glitter into the camera instead of sniffing it. The glitter sprays into the camera as if the camera is the viewer, so we feel involved. Also this shows that maybe this whole story is not about drugs, but about having fun and staying young.

Lucy leaving the party

This screen shot portrays Lucy under the influence of drugs coming back from party,showing us that she is maybe "has taken it too far" and returning and finishing up the music video storyline. This shot is handheld to show an uncomfortable feel, but also to feel like we are being dragged with Lucy.