Focus Group

This is our focus group involving a number of questions about our music video.

Playing Cards

This is a screen shot of my friend Tom shuffling playing around with cards. We have used this as a intertexual reference to Alice in Wonderland, also relating to a younger audience as a "magical" scene, but also can relate to a older audience as it shows trickery and they will see the intertexual link between the cards and the film. We finally put a black and white filter over the clip to make it more dramatic and exciting. The contrast between the dark background and the bright arm makes the arm prominent and makes it stands out and appeal to the viewer.

Glitter Shots

This screen shots shows glitter being placed on the cards. This can relate to a younger audience due to it being glitter and can been seen to relate to fun and being pretty, yet it can also be seen as a drug (cocaine) showing cutting it up into lines. Also the use of playing cards relates to the theme of Alice in wonderland.

Here we have Lucy approaching the playing card with glitter on it. We wanted the viewer to think that Lucy is going to be involved in some kind of drug related active. We used a bloom filter to enhance the colour in the background and make the viewer feel involved in this activity. Also this shot has been cut up between other shots to build up suspense and to keep the audience guessing as to what is going to happen next.

This last screen shot portrays her blowing the glitter into the camera instead of sniffing it. The glitter sprays into the camera as if the camera is the viewer, so we feel involved. Also this shows that maybe this whole story is not about drugs, but about having fun and staying young.

Lucy leaving the party

This screen shot portrays Lucy under the influence of drugs coming back from party,showing us that she is maybe "has taken it too far" and returning and finishing up the music video storyline. This shot is handheld to show an uncomfortable feel, but also to feel like we are being dragged with Lucy.

Editing Update

We have small gaps to fill towards the second half of the video which we are going to film with a new set of clips that we are going to film tomorrow, which are going to be the glitter shots. This will be our last time filming for our videos, then it will just be finishing up and making our music videos look professional and realistic. Today on final cut express we continued to cut shots and using montage editing.
Finally we are starting to put fades on clips to make them more exciting and appealing to the viewer.